Built for the gap between Spotify signal and short-form silence.
Orangify exists for teams that can already see momentum somewhere, but have not built the TikTok and Reels layer that makes a song feel socially present.
Send a trackThe song does not need noise. It needs the right rooms.
We are not trying to brute-force attention. We are looking for songs with early signal and placing them inside creator formats where the music feels native: outfits, mood-led edits, and everyday vlogs.
We start by finding uneven songs.
Chartmetric scans for songs where Spotify is moving faster than TikTok sound density.
Fresh discovery playlist checks for early signal before a broader culture moment forms.
TikTok sound search to see whether the track is under-distributed in short-form.
Instagram and bio research to identify the real manager or label-side decision maker.
Apollo + Instantly outbound once the song and team fit the playbook.
The creator side is intentionally narrow.
OOTD / fit check
Fashion-led creators who can make a song feel native inside outfit routines.
Aesthetic / soft life
Mood-heavy creators where the right sound carries the clip instead of overpowering it.
Vlog / daily edits
Creators with beautiful everyday footage and room for more paid music briefs.
If your team sees the gap, send the song and release window.
We will look at the signal, the artist-team fit, and whether our creator lanes are the right vehicle for the track.